Lead Quality — "is this real?"
Computed from search confidence, corroboration across multiple queries, and how many basic facts are known. A+ down to D. Answers whether the record itself is trustworthy — nothing about intent to buy.
Opportunity scoring
Three scores, three different questions
It would be easy to collapse "is this a good lead" into one number. StarlineSales deliberately does not, because a real seller asks three different questions and conflating them hides the judgement that actually matters.
Opportunity — "is something happening here?"
High, Medium or Low, from real evidence — hiring, funding, expansion, an award — found either in a search snippet or, stronger, directly on the company's own website. Answers whether the business shows signs of growth or change worth acting on.
Buying Probability — "will they act soon?"
Generated by Buyer Intelligence, reasoning over everything known about the company. A business can show High Opportunity (they are visibly growing) with Low Buying Probability (nothing suggests they are evaluating new vendors right now) — and the reverse is just as real.
Why not one score
A single "lead score" forces a seller to guess which of three very different signals it is actually reporting. Kept separate, each score answers one question honestly, with its own reason attached — and a seller can see at a glance that a company is, say, real (Quality: A), growing (Opportunity: High), but not obviously in-market yet (Buying Probability: Medium) — three true facts a single number would have blurred into one misleading impression.
See the full reasoning
Buyer Intelligence explains every score with real evidence.
Buyer Intelligence