Why this exists
Outreach tooling got very good at sending a lot of email and much worse at helping anyone write one worth reading. We wanted the opposite.
The idea
Most outbound tools are built around throughput: sequences, cadences, thousands of sends, and a dashboard measuring how much left the building. They work, in the sense that email leaves. They also produce the mail everyone deletes.
StarlineSales assumes you are sending tens of emails a week, not tens of thousands, and that the bottleneck is writing something a person will actually reply to. So the AI writes a first draft and you edit it — and the product will not let a campaign go out with a single unread message in it.
Two decisions that shaped everything
Your own keys, never our markup
Live Search and AI Research run entirely through your own connected provider keys — your own Serper account, your own OpenAI account. We never see a query cost or a token bill, and we never mark one up. What we do store — the companies and prospects your searches actually find — is stored on the server, because a real search costs real money and cannot be safely left to a browser cache. It is yours: exportable and deletable on request, and never sold, shared, or used to train anything.
Nothing sends without a human
Every draft is read and approved by a person before it can be released. Not a setting, not a default that can be switched off — the campaign refuses to release otherwise. If you want a tool that sends AI-written email unattended, this is the wrong one, and that is deliberate.
Where it is
StarlineSales is in a free, open beta. It does the whole loop — import, qualify, draft, review, send, track — and there are things it does not do yet, listed plainly on the home page and the security page.
How we build
No trackers, no third-party scripts, no advertising pixels. The product loads code from its own origin and nowhere else. Decisions that shaped the architecture are written down as they are made, including the ones that turned out to be wrong and were reversed.
Using the beta and something is broken or confusing? Tell us at hello@starlinecart.com. "I did not understand this screen and gave up" is the most useful message you can send.