StarlineCart
Your business, connected.
One workspace for customers, companies, sales, marketing, support, knowledge and the everyday operations in between. Sign up once and you get all of it — with the CRM at the centre, free forever.
StarlineCRM and your Knowledge Base are free forever · Lead search is limited free · Advanced operations are paid
One record. Eight products reading it.
Most businesses run on five tools that each keep their own version of the same customer. StarlineCart keeps one, and everything else works from it.
StarlineCRM — your central business database
Every company you find, every person you talk to, every deal you open and every task you set. One record, shared by every Starline product, with no sync and no import between them.
Companies
Who they are, what they publish, what you have learned. Deduplicated by domain, so one company is one record.
Contacts
The people, with a source link on each one. Nothing invented, nothing bought.
Leads
Companies you have found but not qualified yet, kept separate from the ones you are working.
Deals
A six-stage pipeline with a value and a next action, so a forecast is something you can read.
Tasks
What is overdue, what is today, what is coming. Attached to the company or person it is about.
Activity
One timeline across every product — a ticket, a form submission and a booking all land in the same history.
Teach Starline about your business, once
Ten short sections — what you sell, who buys it, the problems you solve, what makes you different, how you sound. It takes a few minutes and it is the difference between a tool that guesses and a tool that knows.
What gets better as you fill it in
- Lead discovery searches for companies that match what you actually sell.
- Qualification scores against your stated ideal customer, not a generic one.
- Research briefs are written against the problems you solve.
- Every AI draft uses your words and your voice, so you edit less.
- Marketing content stops sounding like it was written for anybody.
- Support answers can draw on the FAQs you already answer weekly.
What it asks for
- Your company, and one sentence on what it does
- Products and services
- Ideal customers and industries
- Where you operate
- Problems you solve
- Differentiators and competitors
- FAQs and brand voice
StarlineSales — find them, understand them, reach them
Prospecting against the live web rather than a database somebody crawled once and sold to everyone. Every result links back to where it was found.
Find relevant prospects
Describe an audience and Starline searches for it — or capture companies yourself with the research extension.
Research companies
Read what a company publishes about itself and turn it into a brief: what they do, who they sell to, what to say.
Find decision-makers
Public team and contact pages, mapped to who to approach and why — with a source on every person.
See the buying signals
Companies scored on quality and opportunity, with the reason behind each score written out.
Prepare outreach
Drafts built from what research found. Nothing sends until you have read it, message by message.
Track follow-ups
Every reply, every status change, one timeline per person, so the next message is never a guess.
The eight Starline products
Each one says what it is, what it costs, and what is actually built. Nothing here is described as finished because a screen for it exists.
StarlineCRM
Your business database. Everything every other Starline product discovers or creates lands here, as one record with no sync and no import.
Free forever Working
Includes: Companies, Contacts, Leads, Deals, Tasks, Activity.
Knowledge Base
What you sell, who you sell it to and what makes you different. CRM, Sales, Marketing and Support all read it, so you write it once.
Free forever Working
Includes: Company profile, Products, Services, Ideal customers, Industries, Locations.
StarlineSales
Lead discovery, company research, decision-maker intelligence and outreach you approve before it sends.
Limited free Working
Includes: Lead search, Company research, Buyer intelligence, Relationship intelligence, Prospects, Campaigns.
StarlineMarketing
Choose a platform, a format and a topic; Starline drafts it from your Knowledge Base and saves it to your library. Publishing is not built yet.
Paid Partly built
Includes: Content workspace, AI drafting, Content library.
StarlineSupport
A ticket queue linked to the same companies and contacts your CRM already holds. Inbound email capture is not built yet.
Paid Partly built
Includes: Tickets, Status and priority, Conversation, Assignment, Timeline.
StarlineForms
Build a form, publish it at a public URL, and every submission becomes a stored record — and a CRM contact where you ask it to.
Paid Working
Includes: Form builder, Public URL, Submissions, CRM contact creation.
StarlineCalendar
Publish your availability, share a booking link, and see what is booked. Two-way sync with Google or Outlook calendars is not built.
Paid Partly built
Includes: Availability, Booking types, Public booking page, Bookings list.
StarlineConvert
Conversions that run in your browser, so nothing is uploaded. Formats needing a server-side toolchain are named as unavailable rather than offered.
Paid Partly built
Includes: Image conversion, Image resizing, Data format conversion.
How Starline works
The actual order of operations. Every step happens on a real screen you can open on the day you sign up.
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Tell Starline about your business
Your Knowledge Base: what you sell, who buys it, what makes you different. Ten short sections, once.
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Build your CRM
Companies, contacts and deals. Import a list, capture from the web, or add them as you go.
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Search for opportunities
Find companies that match what your Knowledge Base says you sell — searched live, not bought as a list.
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Research prospects
Read what a company publishes about itself and turn it into a brief you can act on.
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Work the leads
Decision-makers, buying signals, next actions and follow-ups — all against the same CRM record.
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Communicate
Outreach you read and approve before it sends, from your own mailbox.
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Convert
Move the deal through your pipeline. Won and lost both teach you something.
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Support the customer
Tickets against the same company record, so history does not restart when they buy.
What is free, and what is not
Stated once, in the same words the product itself uses.
StarlineCRM
Companies, contacts, leads, deals, tasks and activity. No card, no trial counting down.
Knowledge Base
Free with StarlineCRM, because it is what makes everything else work.
Lead search
25 searches a month on the free plan. Unlimited on the paid plan.
Everything else
Sales execution, Marketing, Support, Forms, Calendar and Convert.
There is no billing system in the product yet, so there is nothing to buy from inside it. Existing paid accounts keep full access to every paid capability. See the detail.
Questions worth asking first
Is StarlineCRM really free forever?
Yes. Companies, contacts, deals, tasks and your Knowledge Base cost nothing, with no card and no trial period. There is no billing system in the product at all today — the paid tier exists as an access model, and accounts are moved onto it by asking us.
What does "limited free" mean for lead search?
A free account can run 25 lead searches a calendar month. The allowance resets on the first. Everything you found stays in your CRM whatever plan you are on.
Do I need my own AI key?
For research, drafting and content, yes — you connect your own OpenAI, Anthropic or Gemini key and pay that provider directly at their price. Nothing is marked up, and your prospects' details are not routed through a shared account of ours to be processed.
Which products actually work today?
StarlineCRM, the Knowledge Base, StarlineSales and StarlineForms are working. Marketing, Support, Calendar and Convert are partly built and each page says exactly which parts. Nothing is described as finished because a screen for it exists.
Does the research extension scrape LinkedIn?
No. It opens ordinary search tabs and reads the page you are already looking at. It does not sign in anywhere, get past a login wall, click through results or message anybody.
Start with the free part
StarlineCRM and your Knowledge Base cost nothing and never will. Everything else is there when you want it.
Create your account