Buying signals
Every company Starline finds gets two separate scores: Lead Quality (how confident we are the record is real and relevant) and Opportunity (how likely it is worth prioritising right now). A company can be high quality and low opportunity, or the reverse — conflating the two would hide exactly the judgement a seller needs to make.
Computed from how a company was found: its confidence from search-result ranking, how many separate searches corroborated it, and how many basic facts (website, industry, location, description) are actually known. A+ down to D, always with a plain-language reason.
High, Medium or Low, based on real evidence: a growth-signal keyword found in a search snippet, or — stronger — found directly on the company's own website by Analyze Website. Medium is the honest default when nothing specific has been found yet, never a negative judgement.
Keyword evidence, always shown with the exact quote and the page it came from — never a model's unsupported guess.
Career pages, "we're hiring," open positions — a company adding people is a company with budget moving.
New offices, new locations, "now open in" — growing geographic footprint.
Raised funding, a funding round, secured investment — fresh capital looking for somewhere to go.
Award-winning, recognised as, named a — external validation worth referencing directly.
New product announcements, "introducing our," "now available."
Announced partnerships — a signal of who else they already trust.
ISO certifications, accreditations — often a procurement requirement worth knowing about before you pitch.
